The name is now between Ink Bar and ninety.five (by James Ramsay). Apparently there is a bar up north with the name Ink Bar so we need to consider rewording it, for example Bar Ink...a name that James McMorrow had previously thought up.
We have been asked if we can progress with our ideas and push them to prove to the 'big boss' that they work and will look effective to a wide target audience. This includes the promotion material and names for the happy hour etc.
This is definitely a result!